Fundamentals of Food and Beverage Operations is a comprehensive textbook that introduces students to the fundamental practices of food and beverage operations. Written by experienced lecturers and tailored for hospitality students in local higher education institutions, the book is designed specific..
This book’s accessible style provides students with straight forward answers to the legal problems they commonly face. It provides a contemporary exposition of Amendments to the Consumer Protection Act 1999 and the enactment of the Trade Description Act 2011, in particular, Halal marking and certifi..
Human Resource Management for Hospitality focuses on human resource management in the Malaysian tourism and hospitality industry. It is intended for undergraduate students who are pursuing hospitality and tourism courses. Others who may find the book useful are MBA students who have no prior academi..
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing.Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing.Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing ..
This book summarizes key concepts and practices of marketing in hospitality and tourism. It combines the two closely related fields into one guide with equal focus. This reliable resource provides a clear exposition of all the main topics in marketing for hospitality and tourism courses, covering th..
The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective examining the manageme..