Management & Organization

Description This comprehensive and engaging text presents the accumulated knowledge of strategic management scholarship in a way that is very accessible to students. Highly respected authors Hill, Schilling, and Jones integrate cutting-edge research on topics including competitive advantage, c..

For courses in international business, international management, and general management.     Management Around the World: Business Strategies and Interpersonal Skills International Business is conducted around the globe across cultures, languages, traditions, and a range of economic, polit..

Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which desc..

Description:This enhanced ebook also contains a selection of additional interactive features specifically designed to support you in your study, including:Multiple choice questions with dedicated feedback at the end of key sections enabling you to test your understanding of what you have just r..

Description:For courses in brand management.Create profitable brand strategies by building, measuring, and managing brand equityStrategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identi..