Description This comprehensive and engaging text presents the accumulated knowledge of strategic management scholarship in a way that is very accessible to students. Highly respected authors Hill, Schilling, and Jones integrate cutting-edge research on topics including competitive advantage, c..
Description "Teach students how to work successfully in today's project management environment with Gido/Clements/Baker's SUCCESSFUL PROJECT MANAGEMENT, 7E. This best-selling text details how to organize and manage project teams -- from planning and scheduling to cost management. Revised ..
FAMILY BUSINESS provides the next generation of family business owners with the knowledge and skills needed for the successful management and leadership of the family enterprise. The author, Ernesto Poza, uses both text and cases to explore a diverse set of family firms, examining the interrelations..
For MBA, engineering master, or senior-level undergraduate courses in supply chain management. Supply Chain Management introduces high-level strategy and concepts while giving students the practical tools necessary to solve supply chain problems. Using a strategic framework, students are guided thro..
Modern human resources: technology, social media, and managementHuman Resource Management provides students with an introduction to the daily tools and skills they’ll need to function as successful managers -- in both human resources and business in general. With a practical approach, the text e..
Book contents are in
4-color printing
Key Features:
1. Covers a wide range of the current topics in Human Resource Management and those topics that are relevant to Malaysia's environment.
2. Topics are explained in a concise, precise and easy to comprehend manner and the topics discussed are com..
Successfully prepare students for the international marketplaceInternational Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a manageri..
DescriptionHuman Resource Management: Gaining a Competitive Advantage 12e offers comprehensive coverage of HRM concepts that teach students how to strategically overcome challenges and gain competitive advantage in the workplace. Based on the authors’ diverse research, teaching and consulting experi..
Management: Challenges for Tomorrow’s Leaders by Pamela Lewis, Stephen Goodman, Joseph Michlitsch, and Patricia Fandt provides comprehensive coverage of traditional management theory, focusing on meeting the unique challenges inherent in the dynamic, global environment of business. The title tells t..
This eleventh edition of Management is an adaptation from Management: 11e Meeting and Exceeding Customer Expectations is a comprehensive survey of the functions of management as they are currently being applied in the United States and around the world. The content and features are structured to rei..
Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which desc..
With a renewed focus on job-relevant skills, the newest edition of this bestselling text helps management and non-management students alike better prepare to enter the workforce. Management, 15th Edition, Global Edition, vividly illustrates effective management theories by incorporating the perspect..
PART I:FUNDAMENTALS OF MARKETING MANAGEMENT1. Defining Marketing for the New Realities2. Marketing Planning and Management PARTII: UNDERSTANDING THE MARKET3. Analyzing Consumer Markets4. Analyzing Business Markets5. Conducting Marketing Research PARTIII: DEVELOPING A WINNING MARKETING STRA..
The professors and lecturers who authored these chapters committed themselves to producing a relevant, easy-to-read, up-to-date textbook—and that’s exactly what they did. This book is suitable as a primary text for undergraduate and graduate courses in organizational behavior. It may also be used as..
Organizational Behavior, 9e by McShane/Von Glinow helps everyone make sense of OB and provides the conceptual tools to work more effectively in the workplace. It emphasizes emerging OB knowledge with globally focused, real-world examples and evidence-based literature. This edition explains how work-..
Description:This enhanced ebook also contains a selection of additional interactive features specifically designed to support you in your study, including:Multiple choice questions with dedicated feedback at the end of key sections enabling you to test your understanding of what you have just r..
This up-to-date textbook is designed for use by professors and lecturers teaching undergraduate courses in management, MBA programs, Executive programs and related business fields. Principles of Management blends traditional concepts and models of management with some contemporary twists, including ..
Principles of Operations Management: Sustainability and Supply Chain Management presents a broad introduction to the field of operations in a realistic and practical manner, while offering the largest and most diverse collection of issues on the market. Problems found in the 11th Edition contain amp..
Description:For courses in brand management.Create profitable brand strategies by building, measuring, and managing brand equityStrategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identi..