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Marketing & Advertising

Advertising & IMC: Principles and Practice, Global Edition (11e) (ISBN: 9781292262062)
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Brand: Pearson Model: 9781292262062
Description Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and mo..
Ex Tax:RM103.00
Brand: Cengage Model: 9789814834599
Table of ContentsPART I: THE ENVIRONMENT OF BUSINESS MARKETING.1. A Business Marketing Perspective.2. Organizational Buying Behavior.PART II: MANAGING RELATIONSHIPS IN BUSINESS MARKETING.3. Customer Relationship Management Strategies for Business Markets.4. Segmenting the Business Market and Estimat..
Ex Tax:RM810.00
Consumer Behavior, Global Edition (ISBN: 9780273787136)
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Brand: Pearson Model: 9780273787136
Description The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.   Table of Contents PART I:..
Ex Tax:RM76.00
Consumer Behavior: Buying, Having, and Being, Global Edition (ISBN: 9781292153100)
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Brand: Pearson Model: 9781292153100
Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we fee..
Ex Tax:RM112.00
Global Marketing, Global Edition (ISBN: 9781292150765)
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Brand: Pearson Model: 9781292150765
Familiarizes Students with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines th..
Ex Tax:RM100.00
Brand: Pearson Model: 9781292016924
International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumptio..
Ex Tax:RM115.00
Brand: McGraw-Hill Education Model: 9781259253065
Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th edition of   International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see ..
Ex Tax:RM113.00
ISE Advertising And Promotion: Integrated Marketing Communications Perspective (ISBN: 9781259921698)
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Brand: McGraw-Hill Education Model: 9781259921698
To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch's Advertising and Promotion: An Integrated Marketing Communications Perspective draws from the..
Ex Tax:RM100.00
Marketing and the Law, 5th edition (ISBN: 9780409338355)
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Brand: LexisNexis Model: 9780409338355
Marketing and the Law, 5th edition  by Brendan Sweeney, Mark Bender and Nadine Courmadias adopts the viewpoint of the marketer and follows a marketing decision-making sequence rather than traditional legal classifications. While dealing with laws which impose controls over the activities of mar..
Ex Tax:RM405.00
Marketing Management, An Asian Perspective (ISBN: 9781292089584)
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Brand: Pearson Model: 9781292089584
Features Emphasize the many aspects of marketing Four key dimensions of holistic marketing   are woven throughout the text: Internal marketing  —ensuring everyone in the organization embraces appropriate marketing principles, especially senior management. Integrated marketing  —ensuri..
Ex Tax:RM119.00
Marketing Management, Global Edition (ISBN: 9781292092621)
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Brand: Pearson Model: 9781292092621
Features For undergraduate and graduate courses in marketing management.The gold standard for today's marketing managementEmphasize the many aspects of marketing Table of Contents Part 1. Understanding Marketing Management 1. Defining Marketing for the New Realities 2. Develop..
Ex Tax:RM100.00
Marketing Strategy and Competitive Positioning (ISBN: 9781292017310)
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Brand: Pearson Model: 9781292017310
Features Updated to reflect the on-going global economic crisis and its impact on business and marketing. New coverage including the impact of emerging market on innovation, the perverse customer as a market force, the new realities in competing through services and market analysis and segmentation...
Ex Tax:RM108.00
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