Brand: Cengage
Model: 9789814834599
Table of ContentsPART I: THE ENVIRONMENT OF BUSINESS MARKETING.1. A Business Marketing Perspective.2. Organizational Buying Behavior.PART II: MANAGING RELATIONSHIPS IN BUSINESS MARKETING.3. Customer Relationship Management Strategies for Business Markets.4. Segmenting the Business Market and Estimat..
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Brand: McGraw-Hill Education
Model: 9781260092295
Description Essentials of Contemporary Management 8th edition by Jones and George is the concise version of Contemporary Management. Jones and George are dedicated to the challenge of “Making It Real“ for students. This edition continues to focus on providing the most up-to-date account of t..
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Brand: Pearson
Model: 9781292266022
The foundation to building a successful small business Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills needed for small business success. Now in its 9th Edition , Essentials of Entrepreneurship and Small Busine..
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Brand: Pearson
Model: 9781292221410
A streamlined presentation of key organizational behavior concepts Essentials of Organizational Behavior teaches students how to communicate and interact within organizations, through real-world scenarios. The text offers comprehensive coverage of key organizational behavior (OB) concepts, makin..
RM84.00
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Brand: Pearson
Model: 9781292145129
With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how..
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Brand: Pearson
Model: 9781292146942
Features Encourage Students to Apply Concepts Stay on the Cutting-edge of Management Practice Table of Contents Part 1: Introduction 1. Managers and Management History Module: A Brief History of Management’s Roots 2. The Management Environment 3. Integrati..
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Brand: Pearson
Model: 9781292119564
Beardwell & Thompson’s text offers a critical, social-science focused approach to HRM which caters for the students studying HRM at the higher level of undergraduate as well as being suited to those on MBA and postgraduate courses. This text has a specialised International HRM section, which giv..
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Brand: McGraw-Hill Education
Model: 9781260098556
Table of ContentsChapter 1: Human Resource Management: Gaining a Competitive AdvantageChapter 2: Strategic Human Resource ManagementChapter 3: The Legal Environment: Equal Employment Opportunity and SafetyChapter 4: The Analysis and Design of WorkChapter 5: Human Resource Planning and RecruitmentCha..
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Brand: Pearson
Model: 9781292018430
Human Resource Management provides students in human resource management courses and practicing managers with a full and practical review of essential HR concepts and techniques, with a particular focus on using human resource practices to improve performance, productivity, and profitability at work..
RM75.00
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Brand: Pearson
Model: 9781292152103
Modern Human Resources: Technology, Social Media, and Management Human Resource Management provides students with the daily tools and skills they need to function as successful managers--in both human resources and business in general. With a practical approach, the text explores th..
RM96.00
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Brand: Oxford Fajar
Model: 9789834725495
This textbook is designed for undergraduate and diploma students, including those who intend to specialize in the challenging and dynamic field of human resource management. Research findings, statistics and legislation pertaining to HR practices in Malaysia have been added and updated in this editi..
RM55.90
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Brand: Pearson
Model: 9781292214733
International business through theory and practice Balancing authoritative theory and meaningful practice, International Business engages students on the subject of conducting business in international markets. The authors’ descriptions and ideas of international business are enhanced with co..
RM108.00
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