Pre-Order (4 Weeks)
Brand: Cengage
Model: 9789814834599
Table of Contents PART I: THE ENVIRONMENT OF BUSINESS MARKETING.1. A Business Marketing Perspective.2. Organizational Buying Behavior.PART II: MANAGING RELATIONSHIPS IN BUSINESS MARKETING.3. Customer Relationship Management Strategies for Business Markets.4. Segmenting the Business Market..
RM810.00
Ex Tax:RM810.00
Brand: Cengage
Model: 9789814834445
Description MindTap Management for Daft's Management, 13th Edition, is the digital learning solution that helps instructors engage and transform today’s students into critical thinkers with the ultimate goal of getting students to THINK and ACT like managers. Through paths of dynamic assignmen..
RM80.00
Ex Tax:RM80.00
Brand: Cengage
Model: 9789814834339
Description This comprehensive and engaging text presents the accumulated knowledge of strategic management scholarship in a way that is very accessible to students. Highly respected authors Hill, Schilling, and Jones integrate cutting-edge research on topics including competitive advantage, c..
RM78.00
Ex Tax:RM78.00
Pre-Order (4 Weeks)
Brand: Mindtap from Cengage
Model: 9781337294409
International Business MindTap®V2.0 is the digital learning solution that helps instructors engage and transform today's students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics, and an accessible reader, MindTap® hel..
RM65.00
Ex Tax:RM65.00
Pre-Order (4 Weeks)
Brand: McGraw-Hill Education
Model: 9781260092295
Description Essentials of Contemporary Management 8th edition by Jones and George is the concise version of Contemporary Management. Jones and George are dedicated to the challenge of “Making It Real“ for students. This edition continues to focus on providing the most up-to-date account of t..
RM98.00
Ex Tax:RM98.00
Pre-Order (4 Weeks)
Brand: Pearson
Model: 9781292266022
DescriptionThe foundation to building a successful small business Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills needed for small business success. Now in its 9th Edition , Essentials of Entrepreneurship ..
RM95.00
Ex Tax:RM95.00
Pre-Order (4 Weeks)
Brand: Pearson
Model: 9781292221410
A streamlined presentation of key organizational behavior concepts Essentials of Organizational Behavior teaches students how to communicate and interact within organizations, through real-world scenarios. The text offers comprehensive coverage of key organizational behavior (OB) concepts, makin..
RM84.00
Ex Tax:RM84.00
Pre-Order (4 Weeks)
Brand: Pearson
Model: 9781292145129
With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how..
RM108.00
Ex Tax:RM108.00
Pre-Order (4 Weeks)
Brand: Pearson
Model: 9781292146942
Features Encourage Students to Apply Concepts Stay on the Cutting-edge of Management Practice Table of Contents Part 1: Introduction 1. Managers and Management History Module: A Brief History of Management’s Roots 2. The Management Environment 3. Integrati..
RM84.00
Ex Tax:RM84.00
Pre-Order (4 Weeks)
Brand: Pearson
Model: 9781292119564
Beardwell & Thompson’s text offers a critical, social-science focused approach to HRM which caters for the students studying HRM at the higher level of undergraduate as well as being suited to those on MBA and postgraduate courses. This text has a specialised International HRM section, which giv..
RM108.00
Ex Tax:RM108.00
Pre-Order (4 Weeks)
Brand: Pearson
Model: 9781292018430
Human Resource Management provides students in human resource management courses and practicing managers with a full and practical review of essential HR concepts and techniques, with a particular focus on using human resource practices to improve performance, productivity, and profitability at work..
RM75.00
Ex Tax:RM75.00
Pre-Order (4 Weeks)
Brand: Pearson
Model: 9781292152103
Modern Human Resources: Technology, Social Media, and Management Human Resource Management provides students with the daily tools and skills they need to function as successful managers--in both human resources and business in general. With a practical approach, the text explores th..
RM96.00
Ex Tax:RM96.00