Table of ContentsPART I: THE ENVIRONMENT OF BUSINESS MARKETING.1. A Business Marketing Perspective.2. Organizational Buying Behavior.PART II: MANAGING RELATIONSHIPS IN BUSINESS MARKETING.3. Customer Relationship Management Strategies for Business Markets.4. Segmenting the Business Market and Estimat..
Description MindTap Management for Griffin's Fundamentals of Management, 9th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their c..
Description MindTap Management for Daft's Management, 13th Edition, is the digital learning solution that helps instructors engage and transform today’s students into critical thinkers with the ultimate goal of getting students to THINK and ACT like managers. Through paths of dynamic assignmen..
Features MindTap is an outcome-driven application that propels students from memorization to mastery. ACCESS EVERYTHING YOU NEED IN ONE PLACE. Cut down on prep with MindTap’s preloaded, organized course materials. EMPOWER YOUR STUDENTS TO REACH THEIR POTENTIAL. Twelve distinct metrics ..
Features "Managing By Design"¬ù questions grab students' attention, giving them a unique opportunity to actively participate with the chapter content as they complete three short opinion questions related to the chapter's topics. At appropriate places throughout the chapter, stud..
Description This comprehensive and engaging text presents the accumulated knowledge of strategic management scholarship in a way that is very accessible to students. Highly respected authors Hill, Schilling, and Jones integrate cutting-edge research on topics including competitive advantage, c..
International Business MindTap®V2.0 is the digital learning solution that helps instructors engage and transform today's students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics, and an accessible reader, MindTap® hel..
Description Essentials of Contemporary Management 8th edition by Jones and George is the concise version of Contemporary Management. Jones and George are dedicated to the challenge of “Making It Real“ for students. This edition continues to focus on providing the most up-to-date account of t..
The foundation to building a successful small business Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills needed for small business success. Now in its 9th Edition , Essentials of Entrepreneurship and Small Busine..
A streamlined presentation of key organizational behavior concepts Essentials of Organizational Behavior teaches students how to communicate and interact within organizations, through real-world scenarios. The text offers comprehensive coverage of key organizational behavior (OB) concepts, makin..
With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how..
Features Encourage Students to Apply Concepts Stay on the Cutting-edge of Management Practice Table of Contents Part 1: Introduction 1. Managers and Management History Module: A Brief History of Management’s Roots 2. The Management Environment 3. Integrati..