Table of ContentsPART I: THE ENVIRONMENT OF BUSINESS MARKETING.1. A Business Marketing Perspective.2. Organizational Buying Behavior.PART II: MANAGING RELATIONSHIPS IN BUSINESS MARKETING.3. Customer Relationship Management Strategies for Business Markets.4. Segmenting the Business Market and Estimat..
Description Essentials of Contemporary Management 8th edition by Jones and George is the concise version of Contemporary Management. Jones and George are dedicated to the challenge of “Making It Real“ for students. This edition continues to focus on providing the most up-to-date account of t..
The foundation to building a successful small business Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills needed for small business success. Now in its 9th Edition , Essentials of Entrepreneurship and Small Busine..
A streamlined presentation of key organizational behavior concepts Essentials of Organizational Behavior teaches students how to communicate and interact within organizations, through real-world scenarios. The text offers comprehensive coverage of key organizational behavior (OB) concepts, makin..
With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how..
Features Encourage Students to Apply Concepts Stay on the Cutting-edge of Management Practice Table of Contents Part 1: Introduction 1. Managers and Management History Module: A Brief History of Management’s Roots 2. The Management Environment 3. Integrati..
Beardwell & Thompson’s text offers a critical, social-science focused approach to HRM which caters for the students studying HRM at the higher level of undergraduate as well as being suited to those on MBA and postgraduate courses. This text has a specialised International HRM section, which giv..
Human Resource Management provides students in human resource management courses and practicing managers with a full and practical review of essential HR concepts and techniques, with a particular focus on using human resource practices to improve performance, productivity, and profitability at work..
Modern Human Resources: Technology, Social Media, and Management Human Resource Management provides students with the daily tools and skills they need to function as successful managers--in both human resources and business in general. With a practical approach, the text explores th..
This textbook is designed for undergraduate and diploma students, including those who intend to specialize in the challenging and dynamic field of human resource management. Research findings, statistics and legislation pertaining to HR practices in Malaysia have been added and updated in this editi..
International business through theory and practice Balancing authoritative theory and meaningful practice, International Business engages students on the subject of conducting business in international markets. The authors’ descriptions and ideas of international business are enhanced with co..
Table of ContentsPart One: Environmental FoundationChapter 1: Globalization and International LinkagesChapter 2: The Political, Legal, and Technological EnvironmentChapter 3: Ethics, Social Responsibility, and SustainabilityPart Two: The Role of CultureChapter 4: The Meanings and Dimensions of Cultu..