DESCRIPTIONProvide an inviting, superbly written introduction to economics that allows all types of students to quickly grasp economic concepts and build a strong foundation. The most widely-used learning solution in economics classrooms worldwide, written by acclaimed author and economist Gregory M..
For the past two decades, business communication has been in a constant flux, with email, web content, social media, and mobile devices changing the rules of the game. Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace equips students with the fundamental s..
Technology and communication intersect to prepare students for the workplace, Business Communication Today continues to demonstrate the vital connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technol..
Table Of ContentsPART 1: INTRODUCTION TO E-COMMERCE The Revolution Is Just Beginning E-commerce Business Models and Concepts PART 2: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE E-commerce Infrastructure: The Internet, Web, and Mobile Platform Building an E-commerce ..
This book is written in seventeen chapters, and is designed to provide students with a basic understanding of economics, including both microeconomics and macroeconomics. The book caters to first-level undergraduate students.The first chapter offers readers an overall picture of economics, while the..
For two-semester courses in Principles of Economics.The Relevance of Economics Through Real-world Business ExamplesOne of the challenges of teaching Principles of Economics is fostering interest in concepts that may not seem applicable to students’ lives. Economics makes economics relevant b..
As technology continues to change the way organizations do business, knowledge of MIS is critical. Experiencing MIS illustrates how organizations use information systems to solve business problems every day. This modular text uses illustrative cases, exercises, projects, and other aids to ..
The Financial Management for Beginners (5th Edition) is a comprehensive and up-to-date text that has been written primarily to provide a strong foundation for students who are taking their first course in financial management. It may also prove useful to students who are sitting for finance-based pr..
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.For undergraduate corporate finance courses.The five key principles for the foundatio..
Foundations of Financial Management has built a loyal following due to its strong real-world emphasis, clear writing style, and step-by-step explanations that simplify difficult concepts. The text focuses on the "nuts and bolts" of finance with clear and thorough treatment of concepts and applicatio..
Table of ContentsNotes for teachers and lecturersNotes for studentsThe Last LectureAcknowledgmentsPart 1 Companies1 Limited companies: general background2 The issue of shares and loan notes3 Companies purchasing and redeeming their own shares and loan notes4 Limited companies taking over other..
For undergraduate degrees and professional courses in Accounting or Business. Prepare for exams and learn essential accounting techniques with this bestselling and straight-forward introduction to financial accounting A well-structured, easy to read introduction to the subject. Packe..
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For undergraduate and MBA cost or management accounting courses. The text that defined the ..
Human resources challenges are numerous for the future and so are the possibilities. Leaders who study this textbook will be able to help themselves and others succeed in an environment where many will struggle.This textbook emerged from the experiences of the authors as teachers, lecturers, profess..
Key FeaturesA thematic structure builds on the skills and knowledge already gained in previous study and prepares students for their next steps in employment or higher level education.Enhance students' understanding of current business practice with international, real-..
FeaturesA thematic structure builds on the skills and knowledge already gained in previous study and prepares students for their next steps in employment or higher level education.Enhance students' understanding of current business practice with international, real-life..
For courses in international business.Cultural focus helps students understand key concepts in international businessInternational Business: The Challenges of Globalization uses the ever-present and salient subject of culture to present real-world examples and engaging features to bring inte..
Statistical Techniques in Business and Economics, 18e is a best seller, originally published in 1967 to provide students majoring in management, marketing, finance, accounting, economics, and other fields of business administration with an introductory survey of descriptive and inferential statistic..
About the bookFor courses in Intermediate MacroeconomicsHelp students understand macroeconomics in theory as well as practiceMacroeconomics: Policy and Practice, Second Edition draws on the rich tapestry of recent economic events to help students understand the policy issues debated by the media and..