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Marketing

Brand: MC-GRAW HILL Model: 9781259010903
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationship..
RM94.95
Ex Tax:RM94.95
Brand: Pearson Model: 9781292093635
INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS(ISBN: 9781292093635)..
RM95.00
Ex Tax:RM95.00
Market Led Strategic Change (ISBN: 9780415834278)
Out Of Stock
Brand: Taylor & Francis Model: 9780415834278
DescriptionMarket Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more complex environment, mor..
RM262.00
Ex Tax:RM262.00
Brand: MC-GRAW HILL Model: 9781743078778
MARKETING STRATEGY(ISBN: 9781743078778)..
RM204.00
Ex Tax:RM204.00
MKTG 13 PRINCIPLES OF MARKETING ( ISBN:9780357127803 )
Out Of Stock
Brand: Cengage Model: 9780357127803
Learn Marketing YOUR Way with MKTG and MindTap! MKTG's easy-reference, paperback textbook presents course content through visually engaging chapters. Read or listen to your textbook, complete assignments, and study, all in one place. Track your scores and stay motivated toward your goals. Whether yo..
RM352.08
Ex Tax:RM352.08
Brand: Cengage Model: 9780170241236
This fully revised 4th edition of Strategic Marketing: Decision Making and Planning continues to set a framework for marketing decision making as a part of a holistic approach to an organisation's strategic management. It integrates expanded theoretical coverage with a step-by-step guide to each sta..
RM505.42
Ex Tax:RM505.42
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