Table of ContentsPART I: THE ENVIRONMENT OF BUSINESS MARKETING.1. A Business Marketing Perspective.2. Organizational Buying Behavior.PART II: MANAGING RELATIONSHIPS IN BUSINESS MARKETING.3. Customer Relationship Management Strategies for Business Markets.4. Segmenting the Business Market and Estimat..
Description Coupling in-depth coverage of essential theory with practical applications, Madura's INTERNATIONAL FINANCIAL MANAGEMENT, 13e, builds on the fundamental principles of corporate finance to provide the timely information and contemporary insights you need to prosper in today's global ..
Drawing from the combined experiences of Mike Peng and Klaus Meyer International Business provides a comprehensive insight into contemporary business practices. Covering recent global developments and current issues such as Brexit, as well as the historical context of international business, the thi..
Change Management is a crucial process for gaining the competitive advantage that is the goal of many organisations. Leaders and change agents are often faced with conflicting challenges of motivating and understanding increasingly diverse workforces, accounting to stakeholders and planning for the ..
DESCRIPTION:-Provide an inviting, superbly written introduction to economics that allows all types of students to quickly grasp economic concepts and build a strong foundation. The most widely-used learning solution in economics classrooms worldwide, written by acclaimed author and economist Gregory..
DescriptionGermany 1918-1945 is an authoritative depth study for use with all GCSE Modern World History and SHP specifications from all examinations boards. It thoroughly covers the content requirements of the OCR, Edexcel and AQA specifications using an enquiry based approach. It is written by expe..
Lenses offers a current and practical review of human development perspectives and theories, a subject that is often critically under-represented in graduate courses. Kraus presents an expansive selection of human development models, theories, and perspectives, and demonstrates how a strong grasp of..