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Cengage

Brand: Cengage Model: 9789814834599
Table of ContentsPART I: THE ENVIRONMENT OF BUSINESS MARKETING.1. A Business Marketing Perspective.2. Organizational Buying Behavior.PART II: MANAGING RELATIONSHIPS IN BUSINESS MARKETING.3. Customer Relationship Management Strategies for Business Markets.4. Segmenting the Business Market and Estimat..
RM810.00
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Brand: Cengage Model: 9789814844734
Description Coupling in-depth coverage of essential theory with practical applications, Madura's INTERNATIONAL FINANCIAL MANAGEMENT, 13e, builds on the fundamental principles of corporate finance to provide the timely information and contemporary insights you need to prosper in today's global ..
RM1,050.00
Ex Tax:RM1,050.00
Brand: Cengage Model: 9781473758438
Drawing from the combined experiences of Mike Peng and Klaus Meyer International Business provides a comprehensive insight into contemporary business practices. Covering recent global developments and current issues such as Brexit, as well as the historical context of international business, the thi..
RM300.00
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Brand: Cengage Model: 9780170366687
Change Management is a crucial process for gaining the competitive advantage that is the goal of many organisations. Leaders and change agents are often faced with conflicting challenges of motivating and understanding increasingly diverse workforces, accounting to stakeholders and planning for the ..
RM180.00
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AE Principles Of Economics 9th Edition (ISBN: 9789814915342)
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Brand: Cengage Model: 9789814915342
DESCRIPTION:-Provide an inviting, superbly written introduction to economics that allows all types of students to quickly grasp economic concepts and build a strong foundation. The most widely-used learning solution in economics classrooms worldwide, written by acclaimed author and economist Gregory..
RM1,050.00
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Brand: Cengage Model: 9781285083582
About This ProductAN ADVANCED LIFESPAN ODYSSEY FOR COUNSELING PROFESSIONALS, 1st Edition, aligns precisely with CACREP standards for counselor training programs at the Master’s level. Rigorous yet accessible to students with a variety of educational backgrounds, this practical new text provides comp..
RM630.00
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Brand: Cengage Model: 9781305064720
DESCRIPTIONAn E-Book version for International Marketing By Czinkota with 12 months access for the book contents...
RM540.00
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Brand: Cengage Model: 9780170425254
Table of ContentsSection 1 Psychology PSY1011 Chapter 1 Introducing PsychologyChapter 2 Biological Aspects of PsychologyChapter 3 Sensation and PerceptionChapter 4 LearningChapter 5 Human DevelopmentChapter 6 PersonalityChapter 7 Culture and PsychologyChapter 8 Indigenous PsychologySection 2 Ps..
RM175.00
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