Out Of Stock
CAPON'S MARKETING PRINCIPLES (ISBN: 9789671264911)
RM61.75
Ex Tax: RM61.75
- Stock: Out Of Stock
- Weight: 1.35kg
- ISBN: 9789671264911
- Capon’s Marketing Principles: Asia Edition is about understanding how to develop market strategy, implement market offers, and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing, but focuses on what the prospective manager needs to know. Capon’s Marketing Principles: Asia Edition differs from other undergraduate and graduate marketing texts. The authors take a position on what they believe is a better or worse course of action for marketers. Marketing is an applied field; the authors believe they should provide guidance for good marketing practice.