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E COMMERCE 2021–2022: BUSINESS. TECHNOLOGY. SOCIETY., GLOBAL EDITION, 17TH ED (ISBN: 9781292409313)

E COMMERCE 2021–2022: BUSINESS. TECHNOLOGY. SOCIETY., GLOBAL EDITION, 17TH ED (ISBN: 9781292409313)
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E COMMERCE 2021–2022: BUSINESS. TECHNOLOGY. SOCIETY., GLOBAL EDITION, 17TH ED (ISBN: 9781292409313)
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  • Stock: Out Of Stock
  • Weight: 0.85kg
  • ISBN: 9781292409313
PEARSON EDUCATION
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Table Of Contents

PART 1: INTRODUCTION TO E-COMMERCE   

  1. The Revolution Is Just Beginning 

  1. E-commerce Business Models and Concepts  
     

PART 2: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE   

  1. E-commerce Infrastructure: The Internet, Web, and Mobile Platform  

  1. Building an E-commerce Presence: Websites, Mobile Sites, and Apps  

  1. E-commerce Security and Payment Systems  
     

PART 3: BUSINESS CONCEPTS AND SOCIAL ISSUES   

  1. E-commerce Marketing and Advertising Concepts  

  1. Social, Mobile, and Local Marketing 

  1. Ethical, Social, and Political Issues in E-commerce  
     

PART 4: E-COMMERCE IN ACTION   

  1. Online Retail and Services 

  1. Online Content and Media 

  1. Social Networks, Auctions, and Portals  

  1. B2B E-commerce: Supply Chain Management and Collaborative Commerce  

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