PEARSON EDUCATION

Features Emphasize the many aspects of marketing Four key dimensions of holistic marketing   are woven throughout the text: Internal marketing  —ensuring everyone in the organization embraces appropriate marketing principles, especially senior management. Integrated marketing  —ensuri..

PART I:FUNDAMENTALS OF MARKETING MANAGEMENT1. Defining Marketing for the New Realities2. Marketing Planning and Management PARTII: UNDERSTANDING THE MARKET3. Analyzing Consumer Markets4. Analyzing Business Markets5. Conducting Marketing Research PARTIII: DEVELOPING A WINNING MARKETING STRA..

Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving st..

For undergraduate Mechanics of Materials courses in Mechanical, Civil, and Aerospace Engineering departments. Thorough coverage, a highly visual presentation, and increased problem solving from an author you trust. Mechanics of Materials clearly and thoroughly presents the theory and supports the ap..

For Intermediate Microeconomics courses.Microeconomics and its role in decision making and public policyMicroeconomics exposes students to topics that play a central role in microeconomics. From game theory and competitive strategy, to the roles of uncertainty and information, and the analys..

Renowned for its authoritative, comprehensive coverage of contemporary international finance, Multinational Business Finance trains the leaders of tomorrow’s multinational enterprises to recognize and capitalize on the unique characteristics of global markets. Because the job of a manager ..

Operations Management: Sustainability and Supply Chain Management presents a broad introduction to the field of operations in a realistic and practical manner, while offering the largest and most diverse collection of issues on the market. Solved problems and worked examples found in the 1..

Table Of ContentsPART 1:INTRODUCTION1. what is Organizational Behavior? PART 2:THE INDIVIDUAL2. Diversity in Organizations3. Attitudes and Job Satisfaction4. Personality and Values5. Perception and Individual Decision Making6. Emotions and Moods7. Motivation Concepts8. Motivation: From Concepts..

Written by expert IB teachers, examiners and curriculum specialists, and with comprehensive coverage of the latest syllabi, this resource uses clear explanations, worked examples and practice questions to develop students' mathematical knowledge, as well as their logical and critical thinking...

Combined with enhanced online eBook access, Pearson Baccalureate Theory of Knowledge (ToK) 2nd Edition is a complete offering for the IB Diploma. Written by experienced IB practitioners, it covers everything you need to study for the latest Theory of Knowledge (ToK) syllabus and will also help you t..

DescriptionDeveloped for the new International A Level specification, these new resources are specifically designed for international students, with a strong focus on progression, recognition and transferable skills, allowing learning in a local context to a global standard.Recognised by universitie..

Description Edexcel International GCSE (9–1) Further Pure Mathematics Student Book provides comprehensive coverage of the new specification and is designed to supply students with the best preparation possible for the examination. These new resource also have progression, international relevance and..

Elegant, engaging, exacting, and concise, Giancoli’s Physics: Principles with Applications, Seventh Edition, helps students view the world through eyes that know physics.Giancoli’s text is a trusted classic, known for its elegant writing, clear presentation, and quality of content. Using concret..

Principles of Managerial Finance concentrates on the material students need to know in order to make effective financial decisions in an increasingly competitive business environment.Real examples – Allows students to make the connection between a firm’s action and its value by providing real-l..