The aim of this leading textbook is to provide a thorough understanding of the theories, approaches and practice of organisational change. It critically examines the approaches to change that are on offer, indicates their usefulness and drawbacks and sets them within the broad context of organ..
Features Emphasize the many aspects of marketing Four key dimensions of holistic marketing are woven throughout the text: Internal marketing —ensuring everyone in the organization embraces appropriate marketing principles, especially senior management. Integrated marketing —ensuri..
Features For undergraduate and graduate courses in marketing management.The gold standard for today's marketing managementEmphasize the many aspects of marketing Table of Contents Part 1. Understanding Marketing Management 1. Defining Marketing for the New Realities 2. Develop..
Features Updated to reflect the on-going global economic crisis and its impact on business and marketing. New coverage including the impact of emerging market on innovation, the perverse customer as a market force, the new realities in competing through services and market analysis and segmentation...
Assuming little prior knowledge, this market-leading text is a great companion for those who have not studied mathematics in depth before. Breaking topics down into short sections makes each new technique you learn seem less daunting. This book promotes self-paced learning and study, as students are..
An essential resource for anyone studying mathematics as part of their economics, management or business course. Mathematics for Economics and Business assumes very little prior knowledge of maths, starting with the basics and gradually building up to more advanced topics, making is suitable ..
Retaining the style of previous editions, this Sixth SI Edition of Mechanical Vibrations effectively presents theory, computational aspects, and applications of vibration, introducing undergraduate engineering students to the subject of vibration engineering in as simple a manner as possible. Emphas..
Exploring Microeconomics: Formal Theory and Practical Problems Significantly revised and updated with new real-world examples, exercises, and applications, this Fourth Edition of Microeconomics: Theory and Applications with Calculus remains the premiere microeconomics text to marry formal theory wit..
Features Comprehensive and updated coverage on the field operating systems REVISED! This edition was extensively reviewed by a number of professors who teach the subject and by professionals working in the field. Four operating systems serve as running examples to illustrate t..
Description Written by best-selling authors in their field, the fifth edition of Operations and Process Management inspires a critical and applied mastery of the core principles and process which are fundamental to successfully managing business operations. Approaching the subject fr..
Features There are now more than 110 of the popular ‘Operations in Practice’ examples throughout the book, over 40% of which are new . The importance of sustainability and Corporate Social Responsibility (CSR) has been emphasized further, and included throughout the book. We have even ..
Description A broad, practical introduction to operations, reinforced with an extensive collection of practice problems. Operations Management presents a broad introduction to the field of operations in a realistic and practical manner, while offering the largest and most..