Description This book is an essential introduction to the world of financing and investment decision making. With a strong real world focus, this text aims to help you bridge the gap between the theories surrounding financial decision making and what happens in the real business world in an ac..
Features · Business Applications and decision-making emphasis. · Quick Prep Links at the beginning of the chapter provide several ways to prepare for the topics discussed. · Chapter Outcomes identify the benefits of c..
Description The best-selling C++ How to Program is accessible to readers with little or no programming experience, yet comprehensive enough for the professional programmer. The Deitels’ signature live-code approach presents the concepts in the context of full working programs followed by s..
Features Introduce students to basic biological concepts Teach and assess students’ scientific literacy and reasoning skills Engage non-science majors by emphasizing the relevance of biology to everyday life Show students the connections between key biological themes Table ..
Motivate your students with a top-down, layered approach to computer networking Unique among computer networking texts, the Seventh Edition of the popular Computer Networking: A Top Down Approach builds on the author’s long tradition of teaching this complex subject through a layered app..
Description Balancing principle and practice—an updated survey of the fast-moving world of computer and network security Computer Security: Principles and Practice, 4th Edition, is ideal for courses in Computer/Network Security. The need for education in computer security and related t..
Strategic applications for understanding consumer behavior Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety ..
Description The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. Table of Contents PART I:..
Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we fee..
In this new and fully updated Seventh Edition of Corporate Finance: Principles and Practice, the key principles and mathematical techniques are clearly explained step–by-step and put into practice through numerous vignettes which take a closer look at real-world and well-known companies. ..
Features Taking an international perspective to corporate finance, the latest edition of Corporate Finance and Investment is a highly-regarded and established text for students who want to understand the principles of corporate finance and develop the key tools to apply it. The ninth..
Description An Emphasis on Core Financial Principles to Elevate Individuals’ Financial Decision Making Berk and DeMarzo's Corporate Finance uses a unifying valuation framework, the Law Of One Price, to present the core content instructors expect, the new ideas they want, and the pe..