Pearson

Description Introduction and Advancement in C++ Programming Absolute C++ is a comprehensive introduction to the C++ programming language. The text is organized around the specific use of C++, providing students with an opportunity to master the language completely. Adaptable to a wide ..

Description The 10th edition of this market-leading text offers an accessible, effective introduction to key accounting and finance topics.  With a focus on decision making,  Accounting and Finance for Non-Specialists  teaches you how to apply your learning to real-world ..

Description Accounting for Non-Accounting Students  delivers a highly accessible and comprehensive guide for those who have had little to no previous knowledge of accounting. Using clear and non-technical language alongside companion illustrations, up-to-date articles and questions, it off..

Description Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and mo..

Barnett/Ziegler/Byleen is designed to help students help themselves succeed in the course. This text offers more built-in guidance than any other on the market—with special emphasis on prerequisites skills—and a host of student-friendly features to help students catch up or learn on their own. The c..

Description The world’s most successful majors biology text and media program are better than ever!   The 11th Edition of the best-selling Biology: A Global Approach, Global Edition, sets students on the path to success in biology through its clear and engaging narrative, superior..

Description Explore how the central nervous system governs behavior. Biopsychology presents a clear, engaging introduction to biopsychological theory and research through a unique combination of biopsychological science and personal, reader-oriented discourse. Original author John Pine..

Business Analytics, Second Edition teaches the fundamental concepts of the emerging field of business analytics and provides vital tools in understanding how data analysis works in today’s organizations. Students will learn to apply basic business analytics principles, communicate with analytics pro..

Description Technology and communication intersect to prepare students for the workplace Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices. Each new edition addresses the most essential ..

Description How do corporate social responsibilities, and good or bad corporate practice, impact on business success in a global economy? Are individuals responsible for the ethical outcomes of companies’ actions, or are companies themselves responsible? How do you determine what..

Description This book is an essential introduction to the world of financing and investment decision making. With a strong real world focus, this text aims to help you bridge the gap between the theories surrounding financial decision making and what happens in the real business world in an ac..