Pearson

Description Introduction and Advancement in C++ Programming Absolute C++ is a comprehensive introduction to the C++ programming language. The text is organized around the specific use of C++, providing students with an opportunity to master the language completely. Adaptable to a wide ..

Description The 10 th  edition of this market-leading text offers an accessible, effective introduction to key accounting and finance topics.  With a focus on decision making,  Accounting and Finance for Non-Specialists  teaches you how to apply your learning to real-wo..

Description Accounting for Non-Accounting Students  delivers a highly accessible and comprehensive guide for those who have had little to no previous knowledge of accounting. Using clear and non-technical language alongside companion illustrations, up-to-date articles and questions, it off..

Description Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and mo..

Description The long-anticipated revision of this best-selling text offers the most comprehensive, up-to-date introduction to the theory and practice of artificial intelligence.   Features Nontechnical learning material The Internet as a sample application for intellige..

Barnett/Ziegler/Byleen is designed to help students help themselves succeed in the course. This text offers more built-in guidance than any other on the market—with special emphasis on prerequisites skills—and a host of student-friendly features to help students catch up or learn on their own. The c..

Description The world’s most successful majors biology text and media program are better than ever!   The 11th Edition of the best-selling Biology: A Global Approach, Global Edition, sets students on the path to success in biology through its clear and engaging narrative, superior..

Description Explore how the central nervous system governs behavior. Biopsychology presents a clear, engaging introduction to biopsychological theory and research through a unique combination of biopsychological science and personal, reader-oriented discourse. Original author John Pine..

Description Technology and communication intersect to prepare students for the workplace Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices. Each new edition addresses the most essential ..