PEARSON EDUCATION

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who ..

Principles of Operations Management: Sustainability and Supply Chain Management presents a broad introduction to the field of operations in a realistic and practical manner, while offering the largest and most diverse collection of issues on the market. Problems found in the 11th Edition contain amp..

Quantitative Analysis for Management helps students to develop a real-world understanding of business analytics, quantitative methods, and management science by emphasizing model building, tangible examples, and computer applications. The authors offer an accessible introduction to mathematical..

For courses in Structural Analysis; also suitable for individuals planning a career as a structural engineer.Applying theory to structural modeling and analysisStructural Analysis, 10e in SI Units, presents the theory and applications of structural analysis as it applies to trusses, beams, a..

Table Of ContentsPART I: INTRODUCTION1. Why Study Money, Banking, and Financial Markets?2. An Overview of the Financial System3. What Is Money? PART II: FINANCIAL MARKETS4. The Meaning of Interest Rates5. The Behavior of Interest Rates6. The Risk and Term Structure of Interest Rates7. The Stock..

For three-semester or four-quarter courses in Calculus for students majoring in mathematics, engineering, or scienceClarity and precisionThomas' Calculus helps students reach the level of mathematical proficiency and maturity you require, but with support for students who need it through its..

The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective examining the manageme..

The title of this Fourth Edition has been changed from Transport Processes and Unit Operations to Transport Processes and Separation Process Principles (Includes Unit Operations). This was done because the term Unit Operations has been largely superseded by the term Separation Processes which better..