With a focus on engagement and relevance Accounting for Non-Specialists demonstrates the practical application of accounting concepts in decision-making without the technical detail. The emphasis is on the application and interpretation of information for decision-making, and the underlying con..
Table of ContentsPART I: THE ENVIRONMENT OF BUSINESS MARKETING.1. A Business Marketing Perspective.2. Organizational Buying Behavior.PART II: MANAGING RELATIONSHIPS IN BUSINESS MARKETING.3. Customer Relationship Management Strategies for Business Markets.4. Segmenting the Business Market and Estimat..
Table of Contents1. The International Economy and Globalization.Part I: INTERNATIONAL TRADE RELATIONS.2. Foundations of Modern Trade Theory: Comparative Advantage.3. Sources of Comparative Advantage.4. Tariffs.5. Nontariff Trade Barriers.6. Trade Regulations and Industrial Policies.7. Trade Policies..
Up-to-date and comprehensive, this practical best seller provides students with the basis for discovering their own guidelines for helping within the broad limits of professional codes of ethics and divergent theoretical positions. Respected authors Gerald Corey, Marianne Corey, and Cindy Corey rais..
Incorporating the thinking, feeling, and behaving dimensions of human experience, the tenth edition of Corey's best-selling book helps students compare and contrast the therapeutic models expressed in counseling theories. Corey introduces students to the major theories (psychoanalytic, Adlerian, exi..
Air Pollution Control Engineering is intended as an overview of the subject for university seniors and graduate students. It may also be of value as a reference work to engineers who are professionally active in air pollution control. This book is devoted to control devices, their theory and pr..
The revolution in wireless communications calls for a new focus in the electrical engineering curriculum. Stuart M. Wentworth fills that need with his new Applied Electromagnetics: A Transmission Lines First Approach. Incorporating the popular MATLAB program throughout, it features practical applica..
On the hottest day of the summer of 1934, thirteen-year-old Briony Tallis sees her sister Cecilia strip off her clothes and plunge into the fountain in the garden of their country house. Watching her is Robbie Turner, her childhood friend who, like Cecilia, has recently come down from Cambridge.&nbs..
The latest resource from market-leading Accounting author Robyn Moroney, Auditing: A Practical Approach, 3rd Edition covers all the core topics from a typical auditing course in 12 concise chapters, delivered as an interactive Wiley E-Text: Powered by VitalSource, for a more engaging and active lear..
Barnett/Ziegler/Byleen is designed to help students help themselves succeed in the course. This text offers more built-in guidance than any other on the market—with special emphasis on prerequisites skills—and a host of student-friendly features to help students catch up or learn on their own. The c..
It is the mid-1800s and as slavery looks to be coming to an end, Sethe is haunted by the violent trauma it wrought on her former enslaved life at Sweet Home, Kentucky. Her dead baby daughter, whose tombstone bears the single word, Beloved, returns as a spectre to punish her mother, but also to elici..
Business Analytics, Second Edition teaches the fundamental concepts of the emerging field of business analytics and provides vital tools in understanding how data analysis works in today’s organizations. Students will learn to apply basic business analytics principles, communicate with analytics pro..