Table of Contents PART I: THE ENVIRONMENT OF BUSINESS MARKETING.1. A Business Marketing Perspective.2. Organizational Buying Behavior.PART II: MANAGING RELATIONSHIPS IN BUSINESS MARKETING.3. Customer Relationship Management Strategies for Business Markets.4. Segmenting the Business Market..
Air Pollution Control Engineering is intended as an overview of the subject for university seniors and graduate students. It may also be of value as a reference work to engineers who are professionally active in air pollution control. This book is devoted to control devices, their theory and pr..
The revolution in wireless communications calls for a new focus in the electrical engineering curriculum. Stuart M. Wentworth fills that need with his new Applied Electromagnetics: A Transmission Lines First Approach. Incorporating the popular MATLAB program throughout, it features practical applica..
On the hottest day of the summer of 1934, thirteen-year-old Briony Tallis sees her sister Cecilia strip off her clothes and plunge into the fountain in the garden of their country house. Watching her is Robbie Turner, her childhood friend who, like Cecilia, has recently come down from Cambridge.&nbs..
Barnett/Ziegler/Byleen is designed to help students help themselves succeed in the course. This text offers more built-in guidance than any other on the market—with special emphasis on prerequisites skills—and a host of student-friendly features to help students catch up or learn on their own. The c..
It is the mid-1800s and as slavery looks to be coming to an end, Sethe is haunted by the violent trauma it wrought on her former enslaved life at Sweet Home, Kentucky. Her dead baby daughter, whose tombstone bears the single word, Beloved, returns as a spectre to punish her mother, but also to elici..
Business Analytics, Second Edition teaches the fundamental concepts of the emerging field of business analytics and provides vital tools in understanding how data analysis works in today’s organizations. Students will learn to apply basic business analytics principles, communicate with analytics pro..
A divorced, middle-aged English professor finds himself increasingly unable to resist affairs with his female students. When discovered by the college authorities, he is expected to apologise and repent in an effort to save his job, but he refuses to become a scapegoat in what he see as as a show tr..
Providing a clear, concise treatment of the essential topics addressed in a modern engineering design graphics course, this text concentrates on teaching hand-drawing as a skill and a vital component of the design process. Unlike texts that reduce drawing to a computer-based task, Leake and Borgerso..
Serving as both a text and reference manual, Engineering Vibration, 4e, connects traditional design-oriented topics, the introduction of modal analysis, and the use of MATLAB, Mathcad, or Mathematica. The author provides an unequaled combination of the study of conventional vibration with the use of..
Felder's Elementary Principles of Chemical Processes prepares students to formulate and solve material and energy balances in chemical process systems and lays the foundation for subsequent courses in chemical engineering. The text provides a realistic, informative, and positive introduction to the ..