For the past two decades, business communication has been in a constant flux, with email, web content, social media, and mobile devices changing the rules of the game. Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace equips students with the fundamental s..
Technology and communication intersect to prepare students for the workplace, Business Communication Today continues to demonstrate the vital connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technol..
Business Research Methods is a core subject for undergraduate students pursuing either a Bachelor in Business Administration or in Economics. This book has a number of pedagogical features that provides the most current and comprehensive coverage of business research methods. Its student friendly de..
For courses in entrepreneurship.Teach the entrepreneurial process through real-world examplesEntrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profi..
Recipient of the 2017 Textbook and Academic Authors Association's Textbook Excellence Award, Customer Service Skills for Success by Robert W. Lucas, now in its seventh edition, is the top-selling customer service textbook in the United States. Lucas addresses real-world customer service issues and p..
For business professionals looking to advance their careers through improving their English, Business Result Second Edition is a practical Business English course that focuses on real, relevant communication skills they can immediately use in the workplace.The easy-to-use, flexible and adaptable mat..
DescriptionThe 11th edition of FitzGerald and Dennis' Business Data Communications and Networking focuses on more comprehensive updating, as well as more hands-on and applied exercises. The new edition has more in-depth coverage of routing; revisions and updates on wireless; additional cases for tea..
DescriptionInternational Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying pract..
Experiencing Intercultural Communication provides students with a framework in which they can begin building their intercultural communication skills. Drawing from social psychological approaches, ethnographic studies, and recent critical media studies it places emphasis on the practical,..