For the past two decades, business communication has been in a constant flux, with email, web content, social media, and mobile devices changing the rules of the game. Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace equips students with the fundamental s..
For courses in entrepreneurship.Teach the entrepreneurial process through real-world examplesEntrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profi..
Recipient of the 2017 Textbook and Academic Authors Association's Textbook Excellence Award, Customer Service Skills for Success by Robert W. Lucas, now in its seventh edition, is the top-selling customer service textbook in the United States. Lucas addresses real-world customer service issues and p..
DescriptionThe 11th edition of FitzGerald and Dennis' Business Data Communications and Networking focuses on more comprehensive updating, as well as more hands-on and applied exercises. The new edition has more in-depth coverage of routing; revisions and updates on wireless; additional cases for tea..
DescriptionInternational Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying pract..