Table of Contents PART I: THE ENVIRONMENT OF BUSINESS MARKETING.1. A Business Marketing Perspective.2. Organizational Buying Behavior.PART II: MANAGING RELATIONSHIPS IN BUSINESS MARKETING.3. Customer Relationship Management Strategies for Business Markets.4. Segmenting the Business Market..
Up-to-date and comprehensive, this practical best seller provides students with the basis for discovering their own guidelines for helping within the broad limits of professional codes of ethics and divergent theoretical positions. Respected authors Gerald Corey, Marianne Corey, and Cindy Corey rais..
Air Pollution Control Engineering is intended as an overview of the subject for university seniors and graduate students. It may also be of value as a reference work to engineers who are professionally active in air pollution control. This book is devoted to control devices, their theory and pr..
The revolution in wireless communications calls for a new focus in the electrical engineering curriculum. Stuart M. Wentworth fills that need with his new Applied Electromagnetics: A Transmission Lines First Approach. Incorporating the popular MATLAB program throughout, it features practical applica..
On the hottest day of the summer of 1934, thirteen-year-old Briony Tallis sees her sister Cecilia strip off her clothes and plunge into the fountain in the garden of their country house. Watching her is Robbie Turner, her childhood friend who, like Cecilia, has recently come down from Cambridge.&nbs..
Barnett/Ziegler/Byleen is designed to help students help themselves succeed in the course. This text offers more built-in guidance than any other on the market—with special emphasis on prerequisites skills—and a host of student-friendly features to help students catch up or learn on their own. The c..
It is the mid-1800s and as slavery looks to be coming to an end, Sethe is haunted by the violent trauma it wrought on her former enslaved life at Sweet Home, Kentucky. Her dead baby daughter, whose tombstone bears the single word, Beloved, returns as a spectre to punish her mother, but also to elici..
Business Analytics, Second Edition teaches the fundamental concepts of the emerging field of business analytics and provides vital tools in understanding how data analysis works in today’s organizations. Students will learn to apply basic business analytics principles, communicate with analytics pro..
A divorced, middle aged English professor finds himself increasingly unable to resist affairs with his female students. When discovered by the college authorities, he is expected to apologise and repent in an effort to save his job, but he refuses to become a scapegoat in what he see as as a show tr..
Table of Contents1. Introduction and Overview2. Growth and the Asian Experience3. The Asian Crises and Recent Developments4. Agriculture5. Industrialization and Structural Change6. International Trade and Investment7. Savings and the Financial System8. Population9. Poverty and Income Distribution10...
Providing a clear, concise treatment of the essential topics addressed in a modern engineering design graphics course, this text concentrates on teaching hand-drawing as a skill and a vital component of the design process. Unlike texts that reduce drawing to a computer-based task, Leake and Borgerso..