Out Of Stock
MARKETING: AN INTRODUCTION, GLOBAL EDITION (ISBN:9781292294865)
RM72.98
Ex Tax: RM72.98
- Stock: Out Of Stock
- Weight: 0.85kg
- ISBN: 9781292294865
Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.