DescriptionUse the most current information to prepare students for their fieldEmphasis on Global Issues reflect today’s increasingly global business environment, including:The importance of joint cost allocation in creating a trade war between poultry farms in South Africa and the United ..
About the bookFor courses in Intermediate MacroeconomicsHelp students understand macroeconomics in theory as well as practiceMacroeconomics: Policy and Practice, Second Edition draws on the rich tapestry of recent economic events to help students understand the policy issues debated by the media and..
DescriptionThis book provides a complete course for first year engineering mathematics. Whichever field of engineering you are studying, you will be most likely to require knowledge of the mathematics presented in this textbook. Taking a thorough approach, the authors put the concepts into..
Description:This enhanced ebook also contains a selection of additional interactive features specifically designed to support you in your study, including:Multiple choice questions with dedicated feedback at the end of key sections enabling you to test your understanding of what you have just r..
Description (1 Year Subscription Only)An appealing, understandable and engaging resource, Psychology Research Methods, 1st Edition offers students a clear, concise look at psychological science, experimental methods, correlational research, statistics and more. This product ..
Description:For courses in brand management.Create profitable brand strategies by building, measuring, and managing brand equityStrategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identi..