Menu
Your Cart

ORS Marketing for Hospitality and Tourism (ISBN: 9789834722531)

ORS Marketing for Hospitality and Tourism (ISBN: 9789834722531)
Pre-Order ( est 3 to 4 weeks )
ORS Marketing for Hospitality and Tourism (ISBN: 9789834722531)
This book summarizes key concepts and practices of marketing in hospitality and tourism. It combines the two closely related fields into one guide with equal focus. This reliable resource provides a clear exposition of all the main topics in marketing for hospitality and tourism courses, covering the overview of marketing in hospitality and tourism, service characteristics, marketing information system, marketing research, understanding consumers and organizational behaviour, and segmentation.
Type
Textbook
RM40.90
Ex Tax: RM40.90
  • Stock: Pre-Order ( est 3 to 4 weeks )
  • Model: 9789834722531
  • Weight: 0.85kg
  • Dimensions: 32.40cm x 23.70cm x 6.00cm
  • ISBN: 9789834722531

Write a review

Note: HTML is not translated!
Bad Good

Newsletter

* E-Mail: