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Introduction to Entrepreneurship (ISBN: 9789834722142)

Introduction to Entrepreneurship (ISBN: 9789834722142)
Pre-Order (4 Weeks)
Introduction to Entrepreneurship (ISBN: 9789834722142)
This book introduces students to the basic theories of entrepreneurship and the basics of business management. It also illustrates the application of a Business Model Canvas for business strategies, and provides guidance to students and lecturers on project practicum related to entrepreneurial learning experiences. The content of this book was decided by a steering committee consisting of Malaysian university representatives, guided by the Entrepreneurship Unit, Ministry of Higher Education (MOHE), Malaysia. This book is designed for Malaysian Institutions of Higher Learning first- and second-year students.
Ex Tax: RM29.90
  • Stock: Pre-Order (4 Weeks)
  • Model: 9789834722142
  • Weight: 0.60kg
  • Dimensions: 32.40cm x 23.70cm x 6.00cm
  • ISBN: 9789834722142

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