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ORS Consumer Behaviour (ISBN: 9789834713836)

ORS Consumer Behaviour (ISBN: 9789834713836)
Pre-Order ( est 3 to 4 weeks )
ORS Consumer Behaviour (ISBN: 9789834713836)
Consumer Behaviour is specially written for diploma- and degree-level business students at the local tertiary institutions, especially students majoring in marketing. Spanning twelve chapters, this book presents the fundamental concepts of consumer behaviour in an easy-to-understand and accessible manner. Each chapter is also accompanied by comprehensive discussions on how the concepts are applied in real-world situations. In addition, the text is enriched with examples from Malaysian scenarios to improve the understanding of how consumer behaviour is applied in local settings.
Type
Textbook
RM29.90
Ex Tax: RM29.90
  • Stock: Pre-Order ( est 3 to 4 weeks )
  • Model: 9789834713836
  • Weight: 0.75kg
  • Dimensions: 32.40cm x 23.70cm x 6.00cm
  • ISBN: 9789834713836

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