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ORS Consumer Behaviour (ISBN: 9789834713836)

ORS Consumer Behaviour (ISBN: 9789834713836)
Pre-Order ( est 3 to 4 weeks )
ORS Consumer Behaviour (ISBN: 9789834713836)
Consumer Behaviour is specially written for diploma- and degree-level business students at the local tertiary institutions, especially students majoring in marketing. Spanning twelve chapters, this book presents the fundamental concepts of consumer behaviour in an easy-to-understand and accessible manner. Each chapter is also accompanied by comprehensive discussions on how the concepts are applied in real-world situations. In addition, the text is enriched with examples from Malaysian scenarios to improve the understanding of how consumer behaviour is applied in local settings.
Ex Tax: RM29.90
  • Stock: Pre-Order ( est 3 to 4 weeks )
  • Model: 9789834713836
  • Weight: 0.75kg
  • Dimensions: 32.40cm x 23.70cm x 6.00cm
  • ISBN: 9789834713836

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