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Business Research Methods (ISBN: 9789834707477)

Business Research Methods (ISBN: 9789834707477)
Pre-Order ( est 3 to 4 weeks )
Business Research Methods (ISBN: 9789834707477)

Description

Business Research Methods is a core subject for undergraduate students pursuing either a Bachelor in Business Administration or in Economics. This book has a number of pedagogical features that provides the most current and comprehensive coverage of business research methods. Its student friendly design contains numerous examples illustrating real-world research and case studies in management, finance, accounting and other business areas. This book is divided into four major parts: (i) introduction, (ii) initial stages of research, data collection, measurement and sampling as well as data analysis, (iii) research reporting, and (iv) decision- making. This book will be different from current business research books available in the market as it will incorporate local case studies and examples which are based on a Malaysian context.

 

Table of Contents

Chapter 01 Introduction to Business Research
Chapter 02 Scientific Investigation and Business Research Process
Chapter 03 Preliminary Information Gathering and Problem Definition
Chapter 04 Developing Theoretical Framework and Setting the Objectives
Chapter 05 Research Design and Proposal Writing
Chapter 06 Methods of Data Collection
Chapter 07 Measurement in Management and Scaling Techniques
Chapter 08 Questionnaire Design and Fieldwork Plan
Chapter 09 Sampling Design
Chapter 10 Experimental Design
Chapter 11 Data Processing and Basic Data Analysis
Chapter 12 Univariate and Bivariate Data Analysis
Chapter 13 Multivariate Data Analysis Dependence Method
Chapter 14 Multivariate Data Analysis Interdependence method
Chapter 15 Research Report Writing

Type
Textbook
RM54.90
Ex Tax: RM54.90
  • Stock: Pre-Order ( est 3 to 4 weeks )
  • Model: 9789834707477
  • Weight: 1.25kg
  • Dimensions: 32.40cm x 23.70cm x 6.00cm
  • ISBN: 9789834707477

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