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AE Global Business 4th Edition (ISBN: 9789814844703)

AE Global Business 4th Edition (ISBN: 9789814844703)
AE Global Business 4th Edition (ISBN: 9789814844703)

Features

  • Cutting-edge Evidence-based Coverage.
  • Critical Thinking.
  • Online Resources.
  • PengAtlas.
  • Entrepreneurial Firm Chapter.
  • Unique Strategic Perspective.

 

Table of Contents

Part I: LAYING FOUNDATIONS.

1. Globalizing Business.

2. Understanding Formal Institutions: Politics, Laws, and Economics.

3. Emphasizing Informal Institutions: Cultures, Ethics, and Norms.

4. Leveraging Resources and Capabilities.

Peng Atlas.

Integrative Cases.


Part II: ACQUIRING TOOLS.

5. Trading Internationally.

6. Investing Abroad Directly.

7. Dealing With Foreign Exchange.

8. Capitalizing on Global and Regional Integration.

Peng Atlas.

Integrative Cases.

 

Part III: STRATEGIZING AROUND THE GLOBE.

 

9. Growing and Internationalizing the Entrepreneurial Firm.

10. Entering Foreign Markets.

11. Managing Global Competitive Dynamics.

12. Making Alliances and Acquisitions Work.

13. Strategizing, Structuring, and Learning Around the World.

Peng Atlas.

Integrative Cases.


Part IV: BUILDING FUNCTIONAL EXCELLENCE.

14. Competing on Marketing and Supply Chain Management.

15. Managing Human Resources Globally.

16. Financing and Governing the Corporation Globally.

17. Managing Corporate Social Responsibility Globally.

Peng Atlas.

Integrative Cases.

 

Glossary.

Name Index.

Organization Index.

Subject Index.

 

Type
Textbook
RM85.00
Ex Tax: RM85.00
  • Stock: In Stock
  • Model: 9789814844703
  • Weight: 1.50kg
  • Dimensions: 32.40cm x 23.70cm x 6.00cm
  • ISBN: 9789814844703

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