Menu
Your Cart

Foundations of Business 6th Edition (ISBN: 9789814834407)

Foundations of Business 6th Edition (ISBN: 9789814834407)
Foundations of Business 6th Edition (ISBN: 9789814834407)

Features

  • FIVE ONLINE APPENDIXES PROVIDE MORE DETAIL ON KEY TOPICS.
  • UPDATED, COMPREHENSIVE INSTRUCTOR'S SUPPORT INCLUDES REVISED TEACHING TOOLS AND PROVEN TEST BANK.
  • MINDTAP INCLUDES A WEALTH OF LEARNING RESOURCES TO HELP STUDENTS UNDERSTAND AND RETAIN CONCEPTS.
  • THIS BOOK HIGHLIGHTS THE THEME OF SUCCESS THROUGHOUT WITH AN EMPHASIS ON BEST PRACTICES.
  • UPDATED "WHY SHOULD YOU CARE" AND "INSIDE BUSINESS" FEATURES EMPHASIZE THE RELEVANCE OF TODAY'S BUSINESS ISSUES IN STUDENTS' LIVES.
  • END-OF-CHAPTER VIDEO CASES HIGHLIGHT AN ACTUAL ORGANIZATION SUCCESSFULLY APPLYING THE CHAPTER'S CONCEPTS.
  • ONGOING VIDEO CASE FEATURES GRAETER'S, A SPECIALTY ICE CREAM RETAILER.
  • BUILDING A BUSINESS PLAN PROJECT WALKS STUDENTS THROUGH PREPARING A REAL BUSINESS PLAN.


Table of Contents

Part I: THE ENVIRONMENT OF BUSINESS.
1. Exploring the World of Business and Economics.
2. Ethics and Social Responsibility in Business.
3. Global Business.

Part II: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP.
4. Choosing a Form of Business Ownership.
5. Small Business, Entrepreneurship, and Franchises.

Part III: MANAGEMENT AND ORGANIZATION.
6. Understanding the Management Process.
7. Creating a Flexible Organization.
8. Producing Quality Goods and Services.

Part IV: HUMAN RESOURCES.
9. Attracting and Retaining the Best Employees.
10. Motivating and Satisfying Employees and Teams.

Part V: MARKETING.
11. Building Customer Relationships Through Effective Marketing.
12. Creating and Pricing Products That Satisfy Customers.
13. Distributing and Promoting Products.

Part VI: INFORMATION, ACCOUNTING, AND FINANCE.
14. Exploring Social Media and e-Business.
15. Using Management and Accounting Information.
16. Mastering Financial Management.

Online Appendices:
Appendix A: Understanding Personal Finances and Investments.
Appendix B: Careers in Business.
Appendix C: Enhancing Union-Management Relations.
Appendix D: Risk Management and Insurance.
Appendix E: Business Law, Regulation, and Taxation.

Type
Textbook
RM75.00
Ex Tax: RM75.00
  • Stock: In Stock
  • Model: 9789814834407
  • Weight: 1.50kg
  • Dimensions: 32.40cm x 23.70cm x 6.00cm
  • ISBN: 9789814834407

Write a review

Note: HTML is not translated!
Bad Good

Newsletter

* E-Mail: