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Methods in Behavioral Research (ISBN: 9789814577090)

Methods in Behavioral Research (ISBN: 9789814577090)
Pre-Order ( est 3 to 4 weeks )
Methods in Behavioral Research (ISBN: 9789814577090)

Methods in Behavioral Research continues to guide students toward success by helping them study smarter and more efficiently. In tandem with LearnSmart, McGraw-Hill Education's adaptive and personalized learning program, Cozby and Bates provide helpful pedagogy, rich examples, and a clear voice in their approach to methodological decision-making.


Table of Contents

Chapter 1: Scientific Understanding of Behavior  
Chapter 2: Where to Start  
Chapter 3: Ethics in Behavioral Research  
Chapter 4: Fundamental Research Issues  
Chapter 5: Measurement Concepts  
Chapter 6: Observational Methods  
Chapter 7: Asking People About Themselves: Survey Research  
Chapter 8: Experimental Design  
Chapter 9: Conducting Experiments  
Chapter 10: Complex Experimental Designs  
Chapter 11: Single-Case, Quasi-Experimental, and Developmental Research  
Chapter 12: Understanding Research Results: Description and Correlation  
Chapter 13: Understanding Research Results: Statistical Inference  
Chapter 14: Generalization  
Appendix A: Reporting Research  
Appendix B: Ethical Principles of Psychologists and Code of Conduct  
Appendix C: Statistical Tests

Ex Tax: RM95.00
  • Stock: Pre-Order ( est 3 to 4 weeks )
  • Model: 9789814577090
  • Weight: 0.98kg
  • Dimensions: 32.40cm x 23.70cm x 6.00cm
  • ISBN: 9789814577090

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