BUSINESS ESSENTIALS, GLOBAL EDITION, 13TH EDITION (ISBN: 9781292426938)

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

For introductory business courses.

A focus on the practical skills and important developments in business
The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses, including a need for change in the introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today. The 13th Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts they're learning about, and making this text the most current and relevant one available on the market.

MyLab® Intro to Business is not included. Students, if MyLab Intro to Business is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab Intro to Business should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Table of Contents

PART I: THE CONTEMPORARY BUSINESS WORLD
1. The Global Business Environment
2. Understanding Business Ethics and SocialResponsibility
3. Entrepreneurship, New Ventures, and BusinessOwnership
4. Understanding the Global Context of Business

PART II: MANAGING THE BUSINESS
5. Managing the Business
6. Organizing the Business
7. Operations Management and Quality

PART III: PEOPLE IN ORGANIZATIONS
8. Employee Behavior and Motivation
9. Leadership and Decision Making
10. Human Resource Management and Labor Relations

PART IV: PRINCIPLES OF MARKETING:BUILDING RELATIONSHIPS WITH CUSTOMERSFOR COMPETITIVE ADVANTAGE
11. Marketing Processes and Consumer Behavior
12. Developing and Pricing Products
13. Distributing and Promoting Products

PART V: MANAGING INFORMATION FOR BETTERBUSINESS DECISIONS
14. Information Technology (IT) for Business
15. The Role of Accountants and AccountingInformation

PART VI: THE FINANCIAL SYSTEM AND ISSUESIN FINANCIAL MANAGEMENT
16. Understanding Money and the Role of Banking
17. Managing Business Finances

Appendix I: Risk Management
Appendix II: The Legal Context of Business
Appendix III: Managing Your Personal Finances
Appendix IV: Unions and Labor Management