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Marketing for Hospitality and Tourism 8th edition (ISBN:9781292363516)

Marketing for Hospitality and Tourism 8th edition (ISBN:9781292363516)
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Marketing for Hospitality and Tourism 8th edition (ISBN:9781292363516)

Market leader in hospitality marketing around the world
Marketing for Hospitality and Tourism is the definitive source for hospitality and tourism marketing worldwide. The best-selling authors, who are leading educators in hospitality and tourism, deliver a work grounded in theory and research. Filled with industry examples, the text explores each area of marketing for hospitality and travel and applies theoretical concepts to real-world examples and cases. The 8th edition features a new, engaging digital marketing chapter with current applications and all-new in-class exercises, case studies, and industry examples.

Contents



Type
-Textbook
TextbookTextbook
RM100.00
Ex Tax: RM100.00
  • Stock: In Stock
  • Model: 9781292363516
  • Weight: 0.85kg
  • Dimensions: 32.40cm x 23.70cm x 2.50cm
  • ISBN: 9781292363516

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