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Business Communication Today, Global Edition (ISBN: 9781292215341)

Business Communication Today, Global Edition (ISBN: 9781292215341)
Pre-Order ( est 3 to 4 weeks )
Business Communication Today, Global Edition (ISBN: 9781292215341)

Description

Technology and communication intersect to prepare students for the workplace

Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless business skills such as listening, presenting, and writing.

 

With a strong focus on mobile integration, the 14th Edition blends current topics, such as social media in business, with more traditional entrepreneurial concepts. The text is flexible and suitable for all students, instilling crucial business skills needed to thrive in an office environment. With a clear, fluid chapter organization, Business Communication Today introduces, develops, and reviews major concepts to maximize understanding.

 

Features

  • Groundbreaking Coverage of Innovative Technologies Streamlines the Learning Process
  • Current references and examples keep the text highly relatable and applicable to the real world
  • Fluid chapter organization creates a flexible learning experience for students


 

Table of Contents

1. Professional Communication in a Digital, Social, Mobile World

2. Collaboration, Interpersonal Communication, and Business Etiquette

3. Communication Challenges in a Diverse, Global Marketplace

4. Planning Business Messages

5. Writing Business Messages

6. Completing Business Messages

Handbook of Grammar, Mechanics, and Usage

Format and Layout of Business Documents

7. Digital Media

8. Social Media

9. Visual Media

10. Writing Routine and Positive Messages

11. Writing Negative Messages

12. Writing Persuasive Messages

13. Finding, Evaluation, and Processing Information

14. Planning Reports and Proposals

15. Writing and Completing Reports and Proposals

Documentation of Report Sources

16. Developing Presentations in a Social Media Environment

17. Enhancing Presentations with Slides and Other Visuals

18. Building Careers and Writing Résumés

19. Applying and Interviewing for Employment

 

Type
Textbook
RM95.00
Ex Tax: RM95.00
  • Stock: Pre-Order ( est 3 to 4 weeks )
  • Model: 9781292215341
  • Weight: 1.68kg
  • Dimensions: 32.40cm x 23.70cm x 6.00cm
  • ISBN: 9781292215341

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