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Excellence in Business Communication, Global Edition (ISBN: 9781292156651)

Excellence in Business Communication, Global Edition (ISBN: 9781292156651)
Pre-Order ( est 3 to 4 weeks )
Excellence in Business Communication, Global Edition (ISBN: 9781292156651)

Description

For undergraduate courses in business communication.


Develops Business Students’ Professional Communication Skills

Following in the wake of the digital revolution and the advent of social media, business communication has been hit by yet another revolutionary change: the rise of mobile communication. In this Twelfth Edition of Boveé and Thill’s Excellence in Business Communication, the most significant and recent technology-related changes affecting the business world are thoroughly discussed. Not to be forgotten, the text continues to emphasize fundamental skills and principles, including the importance of writing, listening, presenting, and other components of business communication. Featuring practical advice, time-tested processes, and real-world examples, Excellence in Business Communication is the premier text for honing and developing business students’ essential communication skills.

Features

 

  • Contextualizes Learning from the Text with Real-World Examples  
  • Tools to Simplify Teaching, Promote Active Learning, and Stimulate Critical Thinking


Table of Contents

Prologue: Building a Career with Your Communication Skills 1. Professional Communication in a Digital, Social, Mobile World 2. Collaboration, Interpersonal Communication, and Business Etiquette 3. Communication Challenges in a Diverse, Global Marketplace 4. Planning Business Messages 5. Writing Business Messages 6. Completing Business Messages 7. Crafting Messages for Digital Channels 8. Writing Routine and Positive Messages 9. Writing Negative Messages 10. Writing Persuasive Messages 11. Planning Reports and Proposals 12. Writing Reports and Proposals 13. Completing Reports and Proposals 14. Designing and Delivering Business Presentations 15. Building Careers and Writing Résumés 16. Applying and Interviewing for Employment


Type
Textbook
RM95.00
Ex Tax: RM95.00
  • Stock: Pre-Order ( est 3 to 4 weeks )
  • Model: 9781292156651
  • Weight: 1.71kg
  • Dimensions: 32.40cm x 23.70cm x 6.00cm
  • ISBN: 9781292156651

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