Menu
Your Cart

Consumer Behavior: Buying, Having, and Being, Global Edition (ISBN: 9781292153100)

Consumer Behavior: Buying, Having, and Being, Global Edition (ISBN: 9781292153100)
Pre-Order ( est 3 to 4 weeks )
Consumer Behavior: Buying, Having, and Being, Global Edition (ISBN: 9781292153100)

Beyond Consumer Behavior: How Buying Habits Shape Identity

Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.

 

In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as “Dadvertising,” “Meerkating,” and the “Digital Self” to maintain an edge in the fluid and evolving field of consumer behavior.

 

Features

  • Content that Reflects Major Trends and Changes that Impact the Study of Consumer Behavior
  • Features that Enhance the Student Learning Experience

Table of Contents

1. Buying, Having, and Being: An Introduction to Consumer Behavior

2. Consumer and Social Well-Being

3. Perception

4. Learning and Memory

5. Motivation and Affect

6. The Self: Mind, Gender, and Body

7. Personality, Lifestyles, and Values

8. Attitudes and Persuasive Communications

9. Decision Making

10. Buying, Using, and Disposing

11. Groups and Social Media

12. Income and Social Class

13. Subcultures

14. Culture

 

Type
Textbook
RM112.00
Ex Tax: RM112.00
  • Stock: Pre-Order ( est 3 to 4 weeks )
  • Model: 9781292153100
  • Weight: 1.53kg
  • Dimensions: 32.40cm x 23.70cm x 6.00cm
  • ISBN: 9781292153100

Write a review

Note: HTML is not translated!
Bad Good

Newsletter

* E-Mail: