International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have international competitors in their domestic market.
The eighth edition retains its clear and comprehensive coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models.
Table of Contents
1 International marketing and exporting
2 Bases of international marketing
3 The international environment: culture; economic forces; and competition
4 The international environment: government, political and legal forces
5 Market selection: definition and strategies
6 Information for international market(ing) decisions
7 Market entry strategies
8 In depth with entry modes
9 Non-export entry modes
10 Product decisions
11 Pricing decisions
12 Financing and methods of payment
13 Promotion and marketing communication 774
14 Supply chain management/logistics and handling export orders 854
A thorough outline of the international environment that firms and consumers find themselves in.
In terms of critical literature this text makes extensive use of truly international marketing theories and models, rather than merely using generic marketing theories and models in an international context.
Comprehensive coverage of international consumer behaviour such as country-of-origin theories and models.
Increased coverage of the service sector.
Greater emphasis on corporate social responsibility and ethics.
- Stock: In Stock
- Model: 9781292016924
- Weight: 1.52kg
- Dimensions: 32.40cm x 23.70cm x 6.00cm
- ISBN: 9781292016924