Understanding Business has long been The Gold Standard and preeminent teaching and learning experience ever created for Introduction to Business.
Our experienced and diverse authors and long-tenured editorial team have, by listening to you, have created a product that meets the needs of nearly all classrooms, no matter the size, teaching modality, or learning objectives. The content is unmatched in depth, breadth, currency, and relevancy, and is presented in an extremely readable format for students with all learning styles. A wealth of supporting technology engages students, enriches learning, furthers understanding, and simplifies instructors’ assessment processes. Course supplements tightly align with chapter concepts and include strategies that enhance retention, making instructors of all experience levels Grade-A rock stars. And unparalleled support from our digital faculty consultants helps ensure you and your students benefit from the full experience of what is now the gold standard in Introduction to Business classes.
Nickels/McHugh/McHugh, Understanding Business , 12th Edition does more than teach—it creates students prepared to impact the world.
Table of Contents
PART 1 Business Trends: Cultivating a Business in Diverse, Global Environments
1 Taking Risks and Making Profits within the Dynamic Business Environment
2 Understanding Economics and How It Affects Business
3 Doing Business in Global Markets
4 Demanding Ethical and Socially Responsible Behavior
PART 2 Business Ownership: Starting a Small Business
5 How to Form a Business
6 Entrepreneurship and Starting a Small Business
PART 3 Business Management: Empowering Employees to Satisfy Customers
7 Management and Leadership
8 Structuring Organizations for Today’s Challenges
9 Production and Operations Management
PART 4 Management of Human Resources: Motivating Employees to Produce Quality Goods and Services
10 Motivating Employees
11 Human Resource Management: Finding and Keeping the Best Employees
12 Dealing with Union and Employee–Management Issues
PART 5 Marketing: Developing and Implementing Customer-Oriented Marketing Plans
13 Marketing: Helping Buyers Buy
14 Developing and Pricing Goods and Services
15 Distributing Products
16 Using Effective Promotions
PART 6 Managing Financial Resources
17 Understanding Accounting and Financial Information
18 Financial Management
19 Using Securities Markets for Financing and Investing Opportunities
20 Money, Financial Institutions, and the Federal Reserve
Bonus Chapters
Bonus Chapter A: Working within the Legal Environment A
Bonus Chapter B: Using Technology to Manage Information B
Bonus Chapter C: Managing Risk C
Bonus Chapter D: Managing Personal Finances D
| Type | |
| Textbook | |
- Stock: Pre-Order ( est 3 to 4 weeks )
- Model: 9781260092332
- Weight: 1.66kg
- Dimensions: 32.40cm x 23.70cm x 6.00cm
- ISBN: 9781260092332
