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Crafting and executing strategy : the quest for competitive advantage : concepts, 21E (ISBN: 9781260084290)

Crafting and executing strategy : the quest for competitive advantage : concepts, 21E (ISBN: 9781260084290)
Pre-Order ( est 3 to 4 weeks )
Crafting and executing strategy : the quest for competitive advantage : concepts, 21E (ISBN: 9781260084290)

Table of Contents

Section A: Introduction and Overview.
Chapter 1: What is Strategy and Why Is It Important?  
Chapter 2: Charting a Company's Direction: Its Vision, Mission, Objectives, and Strategy

Section B: Core Concepts and Analytical Tools.
Chapter 3: Evaluating a Company's External Environment  
Chapter 4: Evaluating a Company's Resources, Capabilities, and Competitiveness

Section C: Crafting a Strategy.
Chapter 5: The Five Generic Competitive Strategies
Chapter 6: Strengthening a Company's Competitive Position: Strategic Moves, Timing, and Scope of Operations
Chapter 7: Strategies for Competing in International Markets
Chapter 8: Corporate Strategy: Diversification and the Multibusiness Company
Chapter 9: Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy

Section D: Executing the Strategy.
Chapter 10: Building an Organization Capable of Good Strategy Execution: People, Capabilities, and Structure
Chapter 11: Managing Internal Operations: Actions That Promote Good Strategy Execution
Chapter 12: Corporate Culture and Leadership: Keys to Good Strategy Execution.

 
Type
Textbook
RM102.00
Ex Tax: RM102.00
  • Stock: Pre-Order ( est 3 to 4 weeks )
  • Model: 9781260084290
  • Weight: 1.50kg
  • Dimensions: 32.40cm x 23.70cm x 6.00cm
  • ISBN: 9781260084290

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