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Retail Marketing Management: Principles and Practice (ISBN: 9780273758747)

Retail Marketing Management: Principles and Practice (ISBN: 9780273758747)
Pre-Order ( est 3 to 4 weeks )
Retail Marketing Management: Principles and Practice (ISBN: 9780273758747)

The unique approach of Retail Marketing combines theory with current retail concepts and international examples. It starts by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics. The author takes an integrated approach to explaining the process of internationalisation which is reinforced by a wealth of international examples.

The book is ideal for undergraduate and postgraduate students taking courses in retail marketing as well as those studying for marketing and business degrees where retail marketing is a core module.

Table of Contents

xiii Preface

‭xv About the authors

‭xvi Acknowledgements

Chapter 1 

‭Introduction to retail marketing management

Chapter 2 

‭Retail marketing strategy 

Chapter 3 

‭Retail consumer behaviour and market segmentation

Chapter 4 

‭Retail product and brand management


Chapter 5 

‭Retail buying and merchandising

Chapter 6 

‭Retail pricing

Chapter 7 

‭Retail marketing communications

Chapter 8 

‭Retail location

Chapter 9 

‭Retail design and layout 

Chapter 10 

‭Retail customer service

 Chapter 11

‭Multichannel retailing

Chapter 12 

‭Legislation and ethics in retailing

Chapter 13 

‭International retail marketing and emerging markets


  • Case studies and seminar discussion questions in every chapter

  • Chapters and vignettes by expert contributors with a combination of academic and industry experience

  • Retail practitioner cases which emphasise practical aspects as well as key theories in retail marketing

  • New models that help to visualise interactions between marketing environments, retail marketing management decisions, and shopper behaviour

  • Related online materials, including powerpoint slides

Ex Tax: RM85.00
  • Stock: Pre-Order ( est 3 to 4 weeks )
  • Model: 9780273758747
  • Weight: 1.50kg
  • Dimensions: 32.40cm x 23.70cm x 6.00cm
  • ISBN: 9780273758747

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